On the subject of Zeitgeist-iness

Seems to be a running theme this week. Has anyone else noticed how much Pandas are taking over the media at the moment? Talking with a heffy friend, obviously they're news worthy in that their connubial relations should be at hammer and tongs [ive been sick and spent all yesterday watching the entire second series of Kath And Kim, its practically medicinal] but I wonder how much of it is down to the people behind KUNG FU PANDA trying make people think about the film. I mean I have, if only in a cynical way. Oh and it's beginning to put me off getting a tattoo - those that know me will know I've been toying with the idea of getting a cartoon panda tattoo, but I'm not so sure now...